Blog
Practical reading on websites, business automation and running a beauty salon. Plus what’s new at edapi.
Marketing3 min read
A newsletter for your beauty salon: what to write, how often and what the law forbids
Instagram's algorithm shows your post to some of your followers; an email reaches everyone who agreed to receive it. How to collect consent, what to write, how often to send and how to stay out of spam.
ReadMarketing3 min read
Black Friday at a beauty salon: a discount, or something smarter?
At the end of November everyone runs discounts — but for a salon whose December is already full, a discount often means more work for less money. When Black Friday makes sense, and what to do instead.
ReadMarketing4 min read
How to win back clients who haven't visited in a while: messages that work
A client who hasn't been in for six months usually didn't leave over anything bad — they just drifted away. How to find these clients, what to write to them and why a discount isn't the best offer.
ReadMarketing3 min read
A price list that helps people choose: how to name, describe and group your services
Forty services with no descriptions — and the client writes "what's the difference?". How to lay out a price list so people understand what to choose in a minute and book on their own.
ReadMarketing3 min read
Christmas gift vouchers for a beauty salon: how to sell more and avoid trouble
A gift voucher means income in advance and a new client brought in by someone else. How to prepare vouchers, what expiry date to set, how to keep track of them and when to start selling.
ReadMarketing4 min read
How to respond to a negative review: 4 situations and example replies
A negative review hurts, but more people read your reply than the criticism itself. How to respond calmly, when to apologise, when to explain, and what to do about a fake review.
ReadMarketing3 min read
Instagram for beauty specialists: how to turn followers into bookings
A thousand followers and an empty Thursday — a common story. How to set up your Instagram profile, highlights and posts so people go from "gorgeous" to "booked".
ReadMarketing4 min read
Google Business Profile for a beauty salon: how to make the top three on the map
A search for "manicure near me" shows a map with three salons first. How to set up and tidy your Google Business Profile so that one of them is yours.
ReadMarketing4 min read
How to get new clients for your beauty salon: 9 ways without an ad budget
Most new clients find a salon in one of three ways: a recommendation, Google Maps or Instagram. Nine ways to strengthen all three before you spend a single euro on ads.
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